Learn how to enter a foreign market with micro-influencer marketing



Learn how to enter a foreign market with micro-influencer marketing

How micro-influencers helped KRUPS to enter the Austrian market


KRUPS, a German consumer electronics manufacturer, wanted to introduce their two new cooking machines to younger audiences in the Austrian market.

By collaborating with micro-influencers, the client was able to easily introduce itself in a credible and trustworthy manner. In the end, KRUPS reached 10% of the whole Austria, and establish their brand firmly in the foreign market.

From the case study you’ll learn about

  • The campaign process behind the success
  • The final campaign results
  • How the influencer posts looked like

  • Download the case study
    How micro-influencers helped KRUPS to enter the Austrian market