Krups wanted to introduce their two cooking machines “Cook4Me+” and “Cook4Me+ Connect”, to younger German audiences.
These machines enable the preparation of delicious meals even under 10 minutes, and contain a lot of easy recipes. Thus, the client wanted to communicate these important product capabilities by showing the product in use.
However, in order to convince the younger and rather more sceptical audiences, showcasing these capabilities needed to be done in an authentic way. Therefore, relying solely on normal brand advertising was considered to be ineffective.
Especially with micro-influencers one can reach a young audience, generate brand trust and product testimonials all at once. And this what Krups was able to do with us!
You can download the case study from below to learn, how Krups achieved the over 5 million reach.
The case study contains the campaign process as well as the results and example posts from the influencers.