Learn how to promote new products with micro-influencer marketing



Learn how to promote new products with micro-influencer marketing

How micro-influencer marketing helped KRUPS to introduce their cooking machines to over 5 MIO people


KRUPS, the German consumer electronics manufacturer, wanted to introduce their two cooking machines “Cook4Me+” and “Cook4Me+ Connect”, to younger German audiences.

Creative influencer content enabled the client to authentically engage their target audience and to achieve 5.6 MIO reach.

From the case study you’ll learn about

  • The campaign process behind the success
  • The final campaign results
  • How the influencer posts looked like

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    How micro-influencer marketing helped KRUPS to introduce their cooking machines to over 5 MIO people