Case Study: Montenegro
Micro-Influencer campaign for Montenegro
The client
National Organisation of Montenegro’s main goal is to promote the country of Montenegro an attractive place to visit. They offer all kinds of informational and promotional materials and activities inside and outside of the country.
The campaign
The client wanted to promote the country’s possibilities as a travel location with a very authentic and testimonial-like approach. To do that, partnering with micro-influencers fitted perfectly.
INFLURY’s campaign managers selected 8 travel micro-influencers from Instagram who visited Montenegro. Their task was to captured the beauty and variety of the country to their followers.
The goal of the campaign included highlighting Montenegro’s main season as well as encourage people to visit it also during the off-season.
Results
1,3 mio reach
The total amount of followers reached with the campaign
416.000 Engagements
The total amount of likes and comments on all posts
8 Influencers
The amount of Influencers participated in the campaign
5,29% engagement rate
The percentage from all followers who interacted with the content
94.000€ media value
The value of the reach gained by the campaign compared to traditional marketing
162,5k avg. reach per Influencer
The average amount of followers per Influencer
@brendapatea
Followers: 216.000
Posted Content: 8 Posts
Reach per one post: 27.000
Avgerage Engagement rate: 3,32%
Example Post
Heeey☀️☀️☀️
Ich bin super begeistert von Montenegro!💛
Der erste Tag war schon sehr genial! Auch die Mädels, die ich hier kennen gelernt habe sind echt gut drauf😘
Wart ihr schon in Montenegro?👀
_________________________________
[werbung]
#montenegrowildbeauty #gomontenegro #travel #regenthotel #happy
POSTED CONTENT
@lizkaeber
Followers: 529.000
Posted Content: 6 Posts
Reach per one post: 81.166
Avgerage Engagement rate: 6,31%
Example Post
[Anzeige]
Absolutely in love with Montenegro🇲🇪 #travel #love #happy #girl #montenegrowildbeauty #regentportomontenegro #gomontenegro
POSTED CONTENT
@cocos_wonderland
Followers: 117.000
Posted Content: 9 Posts
Reach per one post: 13.000
Avgerage Engagement rate:2,8%
Example Post
[Anzeige]
*anzeige // “The biggest adventure you can take is to live the life of your dreams.“🌗✨ @gomontenegro #GoMontenegro #montenegrowildbeauty
POSTED CONTENT
@milamontinari
Followers: 58.800
Posted Content: 6 Posts
Reach per one post: 9.800
Avgerage Engagement rate: 7,30%
Example Post
*Werbung da Seitenverlinkung
#sohappytobehere ❤️
Montenegro with @gomontenegro
~
Die Zeit vergeht hier wie im Fluge und ich kann euch gar nicht sagen, wie glücklich ich bin. Wir werden hier von Eindrücken überhäuft und es ist sooo schön…
~
Sobald mehr Zeit ist, melde ich mich wieder ausführlicher.
—————————
#regentportomontenegro #portomontenegro #gomontenegro #goodvibes #longhair #city #love #favorite #instamood #instadaily #blonde #blond #blondehair #blondie #girl #style #fashion #mode #hair #qualitytime #instagood #picoftheday #berlin #summer #summervibes #weekendvibes #holiday #montenegrowildbeauty
POSTED CONTENT
@milamontinari
Followers: 106.000
Posted Content: 4 Posts
Reach per one post: 26.500
Avgerage Engagement rate: 5,84%
Example Post
Anzeige // Tanning ☀️ Ich genieße jede Minute in der Sonne. Denn die schöne Zeit in Montenegro geht leider viel zu schnell zu Ende 💞 @gomontenegro • #montenegrowildbeauty
•
#soinlove #taning #gomontenegro #summer #sun #bluesky #sky #sweet #smile #germanblogger #hamburg #lifestyleblogger #blogging #bloggerin #blogger_de #hamburgblogger #theblogissue #prettylitleiiinspo #americanstyle #girl #instabeauty #me #happy #love #040 #hh
POSTED CONTENT
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