Case Study: Montenegro

Micro-Influencer campaign for Montenegro

Montenegro Campaign

INFLURY was responsible to create an Influencer Marketing campaign for the National Organisation of Montenegro. For the campaign 8 Influencers visited Montenegro and captured the beauty and variety of the country to their followers on Instagram. The goal of the campaign included highlighting Montenegro’s main season as well as the off-season. This Case Study shows the results of the campaign.

Results


1,3 mio reach

The total amount of followers reached with the campaign

416.000 Engagements

The total amount of likes and comments on all posts

8 Influencers

The amount of Influencers participated in the campaign

5,29% engagement rate

The percentage from all followers who interacted with the content

94.000€ media value

The value of the reach gained by the campaign compared to traditional marketing

162,5k avg. reach per Influencer

The average amount of followers per Influencer

Examples from campaign

@brendapatea


Followers: 216.000
Posted Content: 8 Posts
Reach per one post: 27.000
Avgerage Engagement rate: 3,32%

Example Post

Heeey☀️☀️☀️ Ich bin super begeistert von Montenegro!💛 Der erste Tag war schon sehr genial! Auch die Mädels, die ich hier kennen gelernt habe sind echt gut drauf😘 Wart ihr schon in Montenegro?👀

_________________________________

[werbung] #montenegrowildbeauty #gomontenegro #travel #regenthotel #happy

POSTED CONTENT

@brendapatea
@brendapatea
@brendapatea
@brendapatea
@brendapatea
@brendapatea
@brendapatea
@brendapatea

@lizkaeber


Followers: 529.000
Posted Content: 6 Posts
Reach per one post: 81.166
Avgerage Engagement rate: 6,31%

Example Post

[Anzeige]
Absolutely in love with Montenegro🇲🇪 #travel #love #happy #girl #montenegrowildbeauty #regentportomontenegro #gomontenegro

POSTED CONTENT

@lizkaeber
@lizkaeber
@lizkaeber
@lizkaeber
@lizkaeber
@lizkaeber

@cocos_wonderland


Followers: 117.000
Posted Content: 9 Posts
Reach per one post: 13.000
Avgerage Engagement rate:2,8%

Example Post

[Anzeige]
*anzeige // “The biggest adventure you can take is to live the life of your dreams.“🌗✨ @gomontenegro #GoMontenegro #montenegrowildbeauty

POSTED CONTENT

@cocos_wonderland
@cocos_wonderland
@cocos_wonderland
@cocos_wonderland
@cocos_wonderland
@cocos_wonderland
@cocos_wonderland
@cocos_wonderland
@cocos_wonderland

@milamontinari


Followers: 58.800
Posted Content: 6 Posts
Reach per one post: 9.800
Avgerage Engagement rate: 7,30%

Example Post

*Werbung da Seitenverlinkung #sohappytobehere ❤️ Montenegro with @gomontenegro ~ Die Zeit vergeht hier wie im Fluge und ich kann euch gar nicht sagen, wie glücklich ich bin. Wir werden hier von Eindrücken überhäuft und es ist sooo schön… ~ Sobald mehr Zeit ist, melde ich mich wieder ausführlicher.

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#regentportomontenegro #portomontenegro #gomontenegro #goodvibes #longhair #city #love #favorite #instamood #instadaily #blonde #blond #blondehair #blondie #girl #style #fashion #mode #hair #qualitytime #instagood #picoftheday #berlin #summer #summervibes #weekendvibes #holiday #montenegrowildbeauty

POSTED CONTENT

@milamontinari
@milamontinari
@milamontinari
@milamontinari
@milamontinari
@milamontinari

@milamontinari


Followers: 106.000
Posted Content: 4 Posts
Reach per one post: 26.500
Avgerage Engagement rate: 5,84%

Example Post

Anzeige // Tanning ☀️ Ich genieße jede Minute in der Sonne. Denn die schöne Zeit in Montenegro geht leider viel zu schnell zu Ende 💞 @gomontenegro • #montenegrowildbeauty •

#soinlove #taning #gomontenegro #summer #sun #bluesky #sky #sweet #smile #germanblogger #hamburg #lifestyleblogger #blogging #bloggerin #blogger_de #hamburgblogger #theblogissue #prettylitleiiinspo #americanstyle #girl #instabeauty #me #happy #love #040 #hh

POSTED CONTENT

@milamontinari
@milamontinari
@milamontinari
@milamontinari

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