National Organisation of Montenegro’s main goal is to promote the country of Montenegro an attractive place to visit. They offer all kinds of informational and promotional materials and activities inside and outside of the country.
The client wanted to promote the country’s possibilities as a travel location with a very authentic and testimonial-like approach. To do that, partnering with micro-influencers fitted perfectly.
INFLURY’s campaign managers selected 8 travel micro-influencers from Instagram who visited Montenegro. Their task was to captured the beauty and variety of the country to their followers.
The goal of the campaign included highlighting Montenegro’s main season as well as encourage people to visit it also during the off-season.
1,3 mio reach
The total amount of followers reached with the campaign
The total amount of likes and comments on all posts
The amount of Influencers participated in the campaign
5,29% engagement rate
The percentage from all followers who interacted with the content
94.000€ media value
The value of the reach gained by the campaign compared to traditional marketing
162,5k avg. reach per Influencer
The average amount of followers per Influencer