Case Study: Organic Basics

How an organic clothes manufacturer scaled their influencer marketing with a structured campaign process

The challenge

Organic Basics, a sustainable clothing line from Copenhagen, wanted to use influencer marketing to advertise their underwear sets. They had been working with micro influencers previously but not in a structured manner and only with a few individuals. So they have not been able to get a lot of results.

The client thus needed a partner who could help the scale their influencer marketing but offering more of a structured campaign process and the chance to easily work with multiple micro influencers. However they still wanted to be able to have control over the influencers, and the way they’d post about them.

The results

With the help of our influencer platform and campaign experts, a structured and results-oriented micro-influencer campaign was created. It reached 850 000 organic lifestyle oriented individuals!

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