Learn how to increase ROI with micro-influencer marketing and retargeting
How micro-influencer marketing & retargeting helped Paula’s Choice to achieve a 808% ROI
Paula’s Choice, a German high-quality skincare brand, wanted to create product testimonials and to generate sales. To achieve both goals at the same time, the brand decided to collaborate with micro-influencers who had experienced skin problems.
The creative and relatable influencer content together with retargeting ads enabled the client to generate and return-on-ad-investment 8 times.
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