Paula’s Choice

How a beauty E-commerce company generated over 800% ROI with influencer marketing & retargeting ads.

The challenge

Paula’s Choice is a German manufacturer of high-quality skin care products. Therefore, being able to showcase the effectiveness of their products is crucial in order to generate sales.

For their BHA Peeling the client wanted to create content which would authentically proof the effectiveness of the product. They thus needed recommendations from influential people with skin issues, to show that the product can help.

In addition to the brand trust and proof of effectiveness the client was also looking for increased sales. So they needed a partner to help them generate brand awareness, brand trust and conversions with influencer marketing at the same time.

The results

In order to maximize sales generation from influencer marketing campaigns, we recommend adding retargeting ads to them. And that is exactly what we did with Paula’s Choice, resulting in over 800% ROI!

Download the case study below to learn how that ROI was achieved.

The case study contains the campaign process steps as well as the campaign results and example posts from the influencers.

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