As Instagram Stories reaches its 400 million daily users mark, the app decides to celebrate this achievement by releasing a new feature. Indeed, it is now possible to add a soundtrack to your story “that fits any moment and helps you express how you’re feeling”.

How to use the new feature

You can now see a Music icon when you tap to add a sticker to a photo or video in Stories.

Examples of the new Instagram feature, with the sticker on the top left corner


Once you tap on it, you have access to a music library of thousands of songs. You can also search for the perfect song via mood, genre or title through a search bar. The snippet is limited to seven seconds, which is the length of a Stories, but you can choose which part of the song will be played.

When your followers watch your story, they’ll automatically hear the song playing as they’re viewing your photo or video. They’ll also see a sticker showing the song title and artist name.

Currently, Instagram is expanding its music library. Also, the feature is not available worldwide yet, but only in 51 countries. Another feature, which is the one that enables people to select the song before shooting the photo or video is also only available for IOS, though the Android users will be able to have it soon.

What does it entail

This feature has been able to see the light thanks to licensing deals with Sony, Warner and Universal, recently acquired by Facebook. After enabling the users to share posts from third-party apps like Spotify and SoundCloud on Instagram Stories, this may have appeared as the next natural step from the brand.

Screenshot of a spotify song's Share options, with

It’s a strategic move that wants to cater to the app’s young audience. Music has had a huge impact on the platform, as 45% of its users follow a music account. We can also see that out of the five most followed accounts on Instagram, three of them are musicians.

Instagram is also said to be testing a way to automatically detect songs playing in the background of Stories and posts, which will eventually lead to the option to display the song title and artist name.

All in all, this new way to share content and mix content from different platforms lets people be more creative with their Instagram stories, in order to build more video content. Instagram, which is now estimated to be worth 100 billion USD, believes that music can play an important role in expressing your individuality to your friends. After enabling people to share longer videos, they are now tackling the music sector as well. It is quite clear that their aim here is to become a global platform, where the community can share via all media available in social media in one place.

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