How is Influencer Marketing disrupting the beauty industry

Platforms such as Instagram, Youtube or even Snapchat have become a true lever for beauty brands to fully showcase the potential of their products. It has greatly encouraged creativity and innovative uses of traditional products, which in turn pushed the companies to innovate and come out with new formulas or colour combinations. Read more

Influencer Marketing News – Week 4

Here are the most exciting news in the Influencer marketing industry for this week. We cover news articles and blog posts from the 11th until the 17th July. Read more

Influencer Marketing News – Week 3

Here are the most exciting news in the Influencer marketing industry for this week. We cover news articles and blog posts from the 3rd until the 10th July. Read more

Influencer Interview with @charlotteslookbook: What is part of a successful Instagram presence?

With the increasing success of social networks, we start to see the rise of many new marketing opportunities. The role of people within those platforms who have a high reach, also better known as “influencers”, is now more important than ever.

But what makes an influencer? How can you succeed on Instagram and share your own opinion the same way?

We want to understand that issue on a deeper level, and as a result asked some successful Instagram users! Today we talk to Charlotte. Read more

The 11 beauty brands your brand should take example on for your influencer marketing strategy

Instagram has become the new platform for beauty brands to connect with their audience. It no secret that nowadays beauty and fashion magazines hold less influence than the aforementioned social media platform, and brands are very well aware of that fact. Indeed, 96% of beauty brands are now on instagram. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. Read more

Influencer Marketing News – Week 2

Here are the most exciting news in the Influencer marketing industry for this week. We cover news articles and blog posts from 28th of June until 3rd July. Read more

Add music to your Instagram stories – Soundtrack your life!

As Instagram Stories reaches its 400 million daily users mark, the app decides to celebrate this achievement by releasing a new feature. Indeed, it is now possible to add a soundtrack to your story “that fits any moment and helps you express how you’re feeling”. Read more

Influencer Interview with @delafard : What is part of a successful Instagram presence?

With the increasing success of social networks, we start to see the rise of many new marketing opportunities. The role of people within those platforms who have a high reach, also better known as “influencers”, is now more important than ever.

But what makes an influencer? How can you succeed on Instagram and share your own opinion the same way?

We want to understand that issue on a deeper level, and as a result asked some successful Instagram users! Today we talk to Dela. Read more

Influencer Interview mit @nanda_schwarz: Was gehört zu einer erfolgreichen Instagram Präsenz?

Durch den steigenden Erfolg sozialer Netzwerke, eröffnen sich viele neue Marketing Möglichkeiten. Die Rolle von Akteuren, in sozialen Netzwerken, mit einer hohen Reichweite, besser bekannt als “Influencer”, ist heutzutage wichtiger denn je.

Doch was macht einen Influencer aus? Wie kann man auf Instagram erfolgreich sein und auf diese Weise  etwas mit seiner eigenen Meinung bewirken?

Dem wollen wir auf die Spur gehen, und haben hierzu einige erfolgreiche Instagramer befragt! Heute sprechen wir mit Nanda.

Read more

Influry Influencer Marketing News – Week 1

Here are the most exciting news in the Influencer marketing industry for this week. We cover news articles and blog posts from 21st of June until 27th June. Read more