Social media has changed every aspect of our lives and it’s now changing how we buy. The peak of TV and radio Ads is over, and social media is taking control with its global community.
Programmatic Influencer Marketing is the algorithmic purchase of sponsored posts in Social Media from Influencers within a specific audience automatically.
Platforms such as Instagram, Youtube or even Snapchat have become a true lever for beauty brands to fully showcase the potential of their products. It has greatly encouraged creativity and innovative uses of traditional products, which in turn pushed the companies to innovate and come out with new formulas or colour combinations. Read more
With the increasing success of social networks, we start to see the rise of many new marketing opportunities. The role of people within those platforms who have a high reach, also better known as “influencers”, is now more important than ever.
But what makes an influencer? How can you succeed on Instagram and share your own opinion the same way?
We want to understand that issue on a deeper level, and as a result asked some successful Instagram users! Today we talk to Charlotte. Read more
Instagram has become the new platform for beauty brands to connect with their audience. It no secret that nowadays beauty and fashion magazines hold less influence than the aforementioned social media platform, and brands are very well aware of that fact. Indeed, 96% of beauty brands are now on instagram. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. Read more