In our “Employee interview” series we want to show what working at INFLURY is like, and of course present our amazing employees!
The first person to start the series is Arianna, an Influencer Marketing Manager.
What made you apply for INFLURY?
I didn’t actually apply here myself. I got a Linkedin message from the CEO Levin, asking me to have a call with him about a job opportunity. So I took a look at the website and thought that what they do is a very cool approach to Influencer Marketing. That’s why I decided to have a chat with him to see what he was offering.
Describe what you do on a daily basis
As an Influencer Marketing Manager I am responsible for the development and execution of various campaigns for our international clients. I lead a small team consisting of Junior Influencer Marketing Managers and interns, who support me in campaign management
My tasks include creating engaging and creative influencer campaign strategies for various brands who want to promote their products through influencers. I also manage and monitor all the phases of the campaigns – from choosing the influencers and shipping the products to the content review.
Besides campaign management I am also involved in improving the existing processes of the campaign team. So I do a lot of coordination and management in order to improve the team’s workflows.
How is it to work at INFLURY?
Everyone is friendly and there are no “labels” or hierarchy. As an employee you are free to communicate everything: every concern, every doubt, every idea. There is always someone willing to help or to listen.
What is that one thing you appreciate the most?
The openness towards new ideas. INFLURY is a very open-minded place to work as there is no fear for new suggestions or chancing the status quo if that leads to improve the processes.
What is the most important thing you’ve learned so far?
To not be afraid to express myself. Communication is often a big pain point for companies as people are often unsure about what they can or can’t say. But at INFLURY is not like that all as communication is valued very high, whether it’s criticising or complimenting.
If you could choose any brand or a person to do an Influencer Marketing campaign with, who would it be and why?
It would be any humanitarian association or a company dedicated to a good cause! It’s amazing to see how well also influencers react when it comes to charity or to sensitive actions related to environmental issues, animal protection and similar topics.
It’s very gratifying to contribute to such causes with Influencer Marketing. It proofs that marketing can be a very powerful tool if applied the right way.
Can you tell a funny anecdote or a memory from the office?
I have a lot of fun memories from Friday evenings at the office. We used to always stay long on a Friday, drink a beer and maybe go to grab a bite all together. For sure, INFLURY is not a boring office!
Alongside taking good care of our campaigns at work, what do you like to do on your free time?
I really enjoy working out and practicing yoga. It clears my mind after a whole day sitting in front of the laptop.
If you got intrigued by what Arianna has to say about working at INFLURY, feel free to take a look at our open positions! We are always looking for motivated individuals to help us build the company.