With the increasing success of social networks, we start to see the rise of many new marketing opportunities. The role of people within those platforms who have a high reach, also better known as “influencers”, is now more important than ever.

But what makes an influencer? How can you succeed on Instagram and share your own opinion the same way?

We want to understand that issue on a deeper level, and as a result asked some successful Instagram users! Today we talk to Dela.

Dela Fard

Instagram: delafard

Dela is a London based Influencer specialising in Fashion, travel, beauty, with a “HUGE love for dogs”. Her pictures give off a dreamy feel, adorned in pastel pink tones and breathtaking sceneries. Dela shares her exciting travels to her 120.000 followers.



Why did you originally sign up on instagram?
Dela: I was a teenager then and wanted to get on the Instagram trend with everyone at high school

How often do you check your account?
D: Every couple of minutes, Every couple of hours depending on the day

What are your 3 favorite Instagram Influencers?
D: Lauracomolli, valentinamarzullo, Leoniehanne

If someone is new to Instagram, how does she/he finds the right username? Artist name vs. real name.
D: If they do not wish to use their real names, then they should seek a name which attributes to their persona, style and niche they’re looking to get into the most.

How did you feel when you reached your first 1,000 followers? Did you ever think you would make it this far?
D: Mainly through reposts on bigger accounts

Is being an influencer a full-time job or is it more of a hobby for you?
D: Full-time

Do you think that influencers and their potential are underrated?
D: I would say yes for some but not all. This will depend on the quality, creativity and uniqueness of work the influencer brings. Also higher engagement levels will contribute to this too.


Got my LOVE sunglasses on. Shop this look: http://liketk.it/2vBun

A post shared by Dela Fard (@delafard) on

Imagine if you did not have access to your account for a week: what impact would it have on your life and what would change in your daily routine?
D: I would say I’d have more free time available to carry out other work, errands and organise my life better. It would allow me to enjoy the moment for what it is and really spend quality time with family and friends without having to worry about the online presence on this platform.

Who is taking your pictures? Friends or photographers? How long does it take you to publish your content?
D: Both my photographer and sometimes friends. It usually takes me a while as I am a perfectionist and want to make sure the editing is perfect and the time is right to upload.

Which apps do you use to edit your pictures?
D: Currently do not really use any apps but sometimes use Lightroom (mobile version) to make final adjustments or tweaks if required.

How many proposals do you receive from companies per month?
D: It varies a lot. On average about 100.

What were your favorite collaboration with a brand?
D: I really enjoyed working on the Polo Ralph Lauren project as we worked with horses, dogs and ponies on our shooting day.


Which brands have you always wanted to work with?
D: OFF White, Cartier, Johanna Ortiz,  Hermes and Chanel

What tips would you give to Instagramers who would like to become influencers?
D: Just start as soon as possible


You can also check out the other interviews we have done (in German) : Annika Jung, Fata Hasanovic, Chiara Marie, Kimi, Anna Lafranchi, Fabian Arnold, Lourene Gollatz, Lisa Besler, Chris, Katarina, Nanda

Automatically find and book influencers for a marketing campaign at Influry. You can register here. Do you want to be an influencer on Influry and be booked by thousands of companies? You can apply here.