Here are the most exciting news in the Influencer marketing industry for this week. We cover news articles and blog posts from 21st of June until 27th June.
Advertising Standards Authority say influencer ‘misled’ public with photoshopped image
Rosie Connolly, or rosieconxxx, has come under fire by the Advertising Standards Authority for Ireland (ASAI). The beauty influencer is accused of photoshopping and filtering a post that advertises a Rimmel foundation. This, according to the Authority, will lead to customers being “misled” on the achieved results of the foundation. More about it here.
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos
Instagram has recently launched IGTV, a platform for longer Instagram videos. The aim here, besides taking a blow at Youtube, is to enable people to look at content specifically created for their phone, as more and more people are using this medium. You can read more about it here.
Unilever’s Keith Weed calls for ‘urgent action’ to tackle influencer fraud
Unilever CMO Keith Weed announced in Cannes that the advertiser will not work with influencers who buy followers. Unilever brands will also actively make an effort to eradicate from its spend any influencers with fake followers, bots or any other fraudulent practices. They also announced their will to prioritize marketers that align with these new actions. They ask for more transparency, on all sides. More about this issue here.
Influencer team performs random acts of kindness for Peace Tea
Coca-Cola brand Peace Tea launched an influencer campaign to encourage Gen Z to do “random acts of kindness.” The drink specifically targets this target group, and aims to become “the refreshment tea of choice for Generation Z and millennials”. The brand Peace Tea will donate $1 to RandomActs.org for every like on a post coming from a campaign influencer.
There’s a mural in LA that only allows verified influencers to take photos
This sounds unreal. A mural has appeared in Los Angeles that only allows verified influencers and people with over 20,000 followers to take photos in front of it. The place is security guarded, and covered by some sort of white tent to block people to try to take a picture nonetheless. More about it here.
Singapore influencer marketing platform Affable closes seed round on $750,000
The Singaporean influencer marketing platform Affable has just closed a seed, collecting 750.000 USD. This money will be used to expand the brand across Pacific Asia. More about it here.
Wieden & Kennedy and Nike win Social & Influencer Grand Prix at Cannes for ‘Nothing beats a Londoner’
Wieden & Kennedy’s “Nothing beats a Londoner” campaign for Nike has won the Grand Prix at Cannes Lions for the inaugural Social & Influencer category. The campaign celebrates sporting competition in London and features cameos from star athletes such as Olympic legend Mo Farah and England captain Harry Kane. You can read the full article here.
What do you think of these articles? If you have anything else you think we might have missed, then please let us know!