How is Influencer Marketing disrupting the beauty industry

Platforms such as Instagram, Youtube or even Snapchat have become a true lever for beauty brands to fully showcase the potential of their products. It has greatly encouraged creativity and innovative uses of traditional products, which in turn pushed the companies to innovate and come out with new formulas or colour combinations. Read more

The 11 beauty brands your brand should take example on for your influencer marketing strategy

Instagram has become the new platform for beauty brands to connect with their audience. It no secret that nowadays beauty and fashion magazines hold less influence than the aforementioned social media platform, and brands are very well aware of that fact. Indeed, 96% of beauty brands are now on instagram. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. Read more