How is Influencer Marketing disrupting the beauty industry

Platforms such as Instagram, Youtube or even Snapchat have become a true lever for beauty brands to fully showcase the potential of their products. It has greatly encouraged creativity and innovative uses of traditional products, which in turn pushed the companies to innovate and come out with new formulas or colour combinations. Read more

The 11 beauty brands your brand should take example on for your influencer marketing strategy

Instagram has become the new platform for beauty brands to connect with their audience. It no secret that nowadays beauty and fashion magazines hold less influence than the aforementioned social media platform, and brands are very well aware of that fact. Indeed, 96% of beauty brands are now on instagram. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. Read more

Everything you need to know about IGTV (Longer videos on Instagram)

News just came out : Instagram launched its new app IGTV, for long-form videos. “Youtube’s new contender”, “an enhanced Boomerang”, IGTV has been dubbed many things though its still relatively new existence. Announced on Wednesday at an event in San Francisco, the app that gathers 1 billion active users a month decided to take a new step in supporting online creators.

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11 ways Micro-Influencers will increase your influencer marketing ROI

In the online social media sphere, you usually encounter two types of people: celebrities, or macro influencers, who maintain their relationship with their fans via social media, and smaller accounts that are still followed and loved by a niche group of people. The latter is also called Micro-Influencers, meaning influencers that have between 10.000 and 100.000 followers on their social media accounts. Micro-Influencers have become the go-to when launching an influencer marketing campaign, as they offer a lot of benefits that will help increase your influencer marketing ROI. Below are 11 reasons why you too should turn to Micro-Influencers.

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