11 ways Micro-Influencers will increase your influencer marketing ROI

In the online social media sphere, you usually encounter two types of people: celebrities, or macro influencers, who maintain their relationship with their fans via social media, and smaller accounts that are still followed and loved by a niche group of people. The latter is also called Micro-Influencers, meaning influencers that have between 10.000 and 100.000 followers on their social media accounts. Micro-Influencers have become the go-to when launching an influencer marketing campaign, as they offer a lot of benefits that will help increase your influencer marketing ROI. Below are 11 reasons why you too should turn to Micro-Influencers.

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