You can read the German version of this article here
What is the advantage of such giveaways?
Most people already know the concept of Instagram giveaways, because you just cannot get around them. Announcements of giveaways are constantly appearing in the feed. Promisingly one is asked to like the post in order to have the chance to win a new computer, a mobile phone or expensive makeup.
As you’ve probably noticed, giveaways are often tied to requirements. Likes, follow-ups, or tagging friends are not uncommon. Loop giveaways do present their own requirements. They usually consist of different steps that you have to follow in order to participate in the action. For example, you will be prompted to follow up to 50 accounts.
This way, if your giveaway has more chances to go viral. You have the opportunity to win thousands of potential followers for your business or site!
Am I having a successful giveaway now?
The first step is to be clear about which accounts you want to work with on the Loop Giveaway. The smart way to go is to choose accounts that have a similar audience or similar topics on their profile. The goal of the Loop Giveaway is not just to win any followers, but those who are interested in you and your content.
The second step is to think about the rules of the Giveaway. It is not uncommon to ask your followers to follow other accounts, but there are many other options as well. For example, you can ask your followers to comment on the images of the selected accounts or encourage them to tag their friends.
Furthermore, the value of the prizes to win should be adapted to the required effort. It is unlikely that the giveaway will look appealing if prices are small and rather low value.
After thinking of the overall unfolding of the operation, you can think about the actual picture.
It is advantageous if all involved accounts post the same picture. Therefore, it is important for you and your partners to choose quality content as you want to reach as many people as possible.
Also keep in mind that not everyone lives in the same time zone. For this reason, you should always leave time information. Communicate well with the accounts you work with so you can keep track of when the giveaway should go online.
Are loop giveaways as effective as regular giveaways?
As already mentioned in the text, loop giveaways consist of several steps and therefore require more effort. Another risk is that the new followers are not really interested in you and do not contribute to dialogue, because they follow you only because of the giveaway. This seems to be the main problem of the loop giveaways. Often these are not associated with quality but with quantity. Some people have a habit to unfollow accounts once giveaway end, so the number of followers may vary depending on the timeline.
Apart from that, loop posts often tend to be perceived as spam and do little to build trust in your community. It’s important to reach followers who will be interested in your content for a long time, and this is the weak point of the loop giveaways.
Ultimately, it depends on what you want to achieve with your profile. Do you want to reach out to many people who have little interest? Or rather aim for less, but they feel more connected to your branded?