How Organic Basics reached 850k people with a structured campaign approach

Organic Basics, a sustainable clothing line from Copenhagen, wanted to use influencer marketing to promote their underwear sets. However, in the past the brand had worked with influencer only occasionally. An approach which hadn’t had a lot of impact.

We helped to structure Organic Basics’ influencer marketing efforts and organised a campaign with multiple micro-influencers.

From the case study you’ll learn about

The campaign process behind the success

The final campaign results

How the influencer posts looked like

Download the case study